Welcome to Brite Ranch. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect the data you provide when you visit our website, purchase from us, or interact with our services.
By using our website, https://britesranch.com, you agree to the terms of this Privacy Policy. Please read it carefully to understand your rights and our responsibilities.
1. Our Commitment to Your Privacy
At Brite Ranch, your privacy matters. We operate under principles of honesty, integrity, and transparency. Whether you’re purchasing livestock, reserving a puppy, booking a ranch experience, or simply browsing our website, we ensure that your personal information is handled safely and responsibly.
We never sell, rent, or share your personal information with third parties for profit. All information is used solely for the purpose of providing our services, improving your experience, and fulfilling our business obligations to you.
2. Information We Collect
We collect several types of information to provide, improve, and personalize our services. The information we collect includes both personal and non-personal data.
2.1. Personal Information
This is information that can identify you as an individual, including:
- Full Name
- Mailing Address
- Email Address
- Phone Number
- Payment Information (credit/debit card or bank details, processed securely)
- Shipping Address
- Identification Information (for certain transactions or licensing purposes)
- Any communication you share with us via email, contact forms, or phone calls
2.2. Non-Personal Information
We also collect non-identifiable information such as:
- Browser type, version, and device details
- IP address and geolocation (general region)
- Pages visited, time spent on each page, and navigation patterns
- Referring/exit pages and timestamps
- Cookies and analytics data
This information helps us improve website performance, enhance user experience, and understand customer preferences.
3. How We Collect Information
We gather information through the following methods:
3.1. Direct Collection
When you:
- Place an order
- Create an account or fill out a contact form
- Subscribe to our newsletter
- Request support or information
- Participate in surveys, promotions, or testimonials
3.2. Automated Collection
When you visit our website, our system automatically collects certain information through:
- Cookies
- Web beacons
- Google Analytics or similar tools
- Session logs
These tools help us understand how visitors interact with our website, allowing us to enhance functionality and user satisfaction.
4. How We Use Your Information
We use your personal information only for legitimate business purposes, including but not limited to:
- Processing Orders: To complete purchases, manage deliveries, and provide receipts or invoices.
- Customer Communication: To respond to your inquiries, provide support, or send updates.
- Shipping and Delivery: To arrange safe and timely transport of livestock, puppies, or ranch merchandise.
- Service Customization: To personalize your website experience based on your preferences.
- Payment Processing: To securely complete transactions through trusted payment gateways.
- Marketing (Optional): To send you promotional materials, newsletters, or exclusive offers (only if you opt in).
- Security and Legal Compliance: To prevent fraud, protect intellectual property, and comply with legal obligations.
We do not use your personal information for any purpose unrelated to our business operations.
5. How We Protect Your Information
Brite Ranch takes data protection seriously. We implement technical, administrative, and physical safeguards to protect your personal information from unauthorized access, misuse, or disclosure.
5.1. Technical Safeguards
- SSL encryption on all website pages and transactions
- Secure payment gateways (no credit card details are stored on our servers)
- Firewalls and malware protection
- Regular system updates and security audits
5.2. Administrative Safeguards
- Limited employee access to customer data
- Staff training on data protection and confidentiality
- Secure data management policies
5.3. Physical Safeguards
- Secure facilities and access-controlled offices
- Locked file storage for any printed documents
Even with these measures, no online transmission can be 100% secure. However, we take all reasonable precautions to keep your information protected at all times.
6. Cookies and Tracking Technologies
Cookies are small data files stored on your device that help our website function efficiently and recognize returning visitors.
We use cookies to:
- Improve website navigation and performance
- Remember your preferences and login sessions
- Track marketing campaigns and analytics
- Customize your browsing experience
You can control or disable cookies through your browser settings, but some features of our website may not function properly without them.
7. Sharing of Information
We value your trust and handle your data responsibly.
Brite Ranch does not sell or trade customer data. However, we may share limited information with:
- Service Providers: Trusted third parties who help us operate our website, process payments, or deliver products (e.g., PayPal, UPS, FedEx).
- Legal Authorities: If required by law, to comply with legal processes or protect our rights.
- Business Transfers: In the event of a merger, acquisition, or sale, customer data may be transferred under strict confidentiality agreements.
All partners and vendors are required to maintain data confidentiality and comply with applicable privacy laws.
8. Email and Communication Preferences
When you subscribe to our newsletter or make a purchase, you may receive occasional emails regarding:
- Order updates
- Delivery notifications
- New products or promotions
- Ranch news and updates
You can unsubscribe at any time using the link provided at the bottom of our emails. We will promptly honor all unsubscribe requests.
9. Data Retention Policy
We retain your personal data only as long as necessary to fulfill our business purposes or comply with legal obligations.
- Customer Accounts: Retained until you request deletion.
- Transaction Records: Retained for a minimum of 7 years for accounting and tax compliance.
- Marketing Subscriptions: Retained until you unsubscribe.
When data is no longer needed, it is securely deleted or anonymized.
10. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: You can request a copy of the personal data we hold about you.
- Correction: You can ask us to correct inaccurate or incomplete information.
- Deletion: You can request that we delete your personal data (subject to legal retention requirements).
- Restriction: You can ask us to limit processing in specific situations.
- Opt-Out: You may withdraw consent for marketing communications at any time.
- Data Portability: You can request a copy of your data in a structured, machine-readable format.
To exercise your rights, please contact us at [Insert Email Address]. We will respond within 30 days of your request.
11. Third-Party Links and Websites
Our website may include links to external websites, such as payment processors, transport partners, or affiliated ranches.
Please note:
- We are not responsible for the content, security, or privacy practices of external sites.
- We encourage you to review the privacy policies of any website you visit through our links.
Your interactions with third-party sites are governed by their own terms and privacy statements.
12. Children’s Privacy
Brite Ranch does not knowingly collect or solicit personal information from individuals under the age of 18.
If we learn that we have collected personal information from a minor without parental consent, we will promptly delete that data.
Parents or guardians who believe their child’s information may have been collected should contact us immediately.
13. International Data Transfers
If you access our website from outside the United States, please note that your information may be processed in the U.S. where privacy laws may differ from those in your country.
By using our website, you consent to the transfer and processing of your data in accordance with this Privacy Policy.
14. Data Breach Notification Policy
In the unlikely event of a data breach, Brite Ranch will:
- Notify affected individuals as required by law.
- Take immediate steps to secure affected systems.
- Cooperate fully with law enforcement and regulatory authorities.
- Review and strengthen our security measures to prevent recurrence.
We are dedicated to transparency and will communicate any data security incidents promptly and responsibly.
15. Policy Updates and Changes
We may update this Privacy Policy periodically to reflect:
- Changes in laws or regulations
- Updates to our data practices
- New products, services, or technologies
When updates occur:
- We will revise the “Last Updated” date at the top of this page.
- Significant changes will be communicated via email or a website notice.
We encourage users to review this policy regularly to stay informed about how we protect your data.
16. Consent
By using our website, creating an account, or purchasing our products or services, you consent to the collection and use of your personal information as outlined in this Privacy Policy.
If you do not agree to these terms, please discontinue the use of our website and contact us with your concerns.
17. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Brite Ranch
Email: [Insert Official Email]
Phone: [Insert Phone Number]
Address: [Insert Ranch Address]
Office Hours: Monday – Friday, 9 AM – 5 PM CST
We value transparency and will do everything possible to ensure your questions are answered promptly.
18. California Privacy Rights (CCPA Notice)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- You can request to know what personal information we collect and how it is used.
- You can request that we delete your personal data.
- You can request that we do not sell or share your data with third parties.
To exercise these rights, contact us using the email listed above with “CCPA Request” in the subject line.
We will verify your identity and respond within 45 days.
19. European Union (GDPR) Compliance
For visitors from the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR).
Under GDPR, you have the right to:
- Access your personal data
- Request rectification or deletion
- Restrict processing
- Withdraw consent at any time
- Lodge a complaint with your local data protection authority
If you wish to exercise any of these rights, please contact our Data Protection Officer at [Insert Email].
20. Final Statement
At Brite Ranch, privacy is not just a policy—it’s a promise. We are deeply committed to earning and maintaining your trust by protecting your personal information with integrity and care.
From the moment you visit our site to the completion of your order or booking, every piece of information is treated with respect, confidentiality, and purpose.
Your privacy supports the foundation of our values: trust, honesty, and respect—the same principles that define our heritage as a family-owned ranch.
We thank you for choosing Brite Ranch, where your confidence is as important to us as the quality of our services.